Coach DJ Santiago, Founder of Aspiring Athletes, Inc. has been involved in sports and business for over 20 years. For the past 15 years he was one of the most successful youth sports entrepreneurs in the country. His accolades include generating over 10 million dollars in cumulative sales, helping over 300 athletes gain scholarship/grants, and being featured on the front page of the Cleveland Plain Dealer section as a business to watch. Coach DJ Santiago has trained, recruited and mentored over 60 youth coaches in his time growing his footprint within the coaching world.
In 1998 he was signed professionally with the Cincinnati Reds organization becoming the first professional athlete from his High School in 36 years. Upon his retirement with no formal business training he again became motivated to overcome all odds and become a business leader and impact his community through coaching the next generation of athletes.
DJ in 2017 wrote his first book “Play sports for a reason not for season” which is the parental guide to nurturing an athlete through the journey of youth sports. In 2018 he began his public speaking career focused providing inspiration to those looking to overcome obstacles, develop grit and learn to win consistently. DJ believes that anyone can become a winner with the proper motivation and willingness to use past experiences to their benefit. Today he is a nationally sought after college placement consultant, business consultant and board member for the Believe In Dreams Foundation for inner city youth.